Dancing Goats Coffee – The Legend

The Dancing Goats® Coffee Bar opened its 10th location in the Point Ruston Public Market in December 2020. Tacoma residents and visitors are now enjoying a great coffee house named after a sweet legend.

The Dancing Goats® legend says that in the remote highlands of ninth century Abyssinia, now Ethiopia, a lone goat herder named Kaldi noticed his goats were full of energy, dancing and prancing after eating a small, red fruit from a nearby shrub. Not wishing to be left out of the fun, he ate the cherries and soon he was dancing too. Kaldi and his goats had discovered coffee!

According to the Operations Director for Dancing Goats® Coffee Bar, Aaron Shively, “Coffee is our priority. Fostering relationships with coffee producers is at the core of everything we do.” The buyer for Batdorf & Bronson, Dancing Goats’® parent company from Olympia, visits coffee farmers around the world multiple times a year. These visits cultivate long-lasting relationships and ensure the fabled Dancing Goats® blend continues to make its mark at bars, cafés and restaurants across the country.

The Dancing Goats® blend is the house espresso of choice for the most recent Public Market location. Unlike many other coffee blends, it brews well as espresso, drip or any way you want to brew it up. Baristas at Dancing Goats® Coffee Bars strive to give customers the highest-level coffee as well as service. “We want our customers to have a great first experience and come back time and again,” said Shively.

“One of our favorite tag lines is taste our coffee and meet our people,” said Retail Operations Manager Krista Bentow. “We encourage our people to provide outstanding customer service in an approachable, down-to-earth way; not as a coffee snob or a purist.”

Dancing Goats® Coffee Bar is located just inside the main entrance to the Ruston Public Market. During the summer months, watch for the roll up doors on the north side to be open for walk-up orders in the outdoor seating area.

Dancing Goats® Coffee Bar
Ruston Public Market


batdorf & bronson coffee roasters celebrates 30 years

coffee-roastersAn anniversary is a time for celebration and Batdorf & Bronson Coffee Roasters is celebrating three decades of delivering exceptional coffee and customer service. Based in Olympia (and with a couple of locations in and around Atlanta, Georgia), the coffee company has strived for excellence not only in offering a quality product but in serving its customers as well.

Says Larry T. Challain, president of Batdorf & Bronson Coffee Roasters: “Coffee is our passion and our livelihood.”

Joshua Russert, the company’s Northwest outreach and customer support coordinator, explains further: “This is what we consider doing business the right way: how we work with partners and source to supply chains. We’re competing for great coffee—roasting coffee the way it needs to be roasted to honor it and the people. What comes after that is the relationship over the counter and behind the counter.

“Quality is something the company is adamant about not compromising, says Russert, and it’s just as involved with the customer as it is with its employees, ensuring satisfaction and a positive experience.”

What’s changed [over the decades is] we have more and more people appreciating coffee,” says Russert, describing how this influences an opportunity to grow as a company and as a people. “In general, the coffee industry has just grown. [There are] more great customers for us to enter into a relationship with.”

The company’s intentional care toward the customer—building a relationship with the people to whom it’s serving coffee—has ensured a type of quality that’s kept the customer coming back for 30 years. “We’re a hundred-year company,” Russert says, “and we’re only 30 years into that.”


Batdorf & Bronson Coffee Roasters
200 Market St NE, Olympia