Ring in the Holidays Downtown: Olympia’s Jinglebell Parade Returns November 29
Cue the bells, lights, and holiday cheer! The LoveOly Jinglebell Parade is returning to Downtown Olympia on Sunday, November 29, 2026, bringing back a beloved holiday tradition as part of the Olympia Downtown Alliance’s month-long Downtown for the Holidays celebration.
For years, the parade helped mark the beginning of the holiday season in Olympia, filling downtown streets with music, lights, creativity and community spirit. This year, the Olympia Downtown Alliance is bringing the tradition back with a renewed invitation for the entire community to take part, whether you’re decorating a float, marching with a school group, bringing the kids downtown to watch or simply gathering with friends and neighbors to enjoy the magic.
With generous support from Presenting Sponsor Little Creek Casino Resort and additional support from Columbia Bank and Puget Sound Energy, the 2026 LoveOly Jinglebell Parade is ready to shine. “We’re thrilled to help bring the Jinglebell Parade back to life in downtown Olympia,” says Little Creek’s Chief Executive Officer, Jef Bauer. “Traditions like this give families and friends a chance to come together, make memories, and create moments they’ll carry with them for years to come. Little Creek Casino Resort is proud to help make this beloved tradition possible for a new generation and to be part of a celebration that reflects the creativity, generosity and holiday spirit of the Olympia community.”
Be Part of the Parade
Local businesses, schools, nonprofits, community organizations, families, performers, civic groups and neighborhood groups are invited to join the parade. Participants can get creative with decorated vehicles, costumes, signs, music, performances, walking groups and more.
Why stop at one holiday event when you can make a whole day of it? On Sunday, November 29, downtown Olympia becomes your holiday itinerary, with festive shopping, family fun, live entertainment, a parade and a grand finale under the lights.
10 AM–4 PM | Start at LoveOly Winterfest: 5th Avenue & Washington Street
Start your day at Winterfest, where you can browse a local artisan market, let the kids dive into free activities, enjoy live, local entertainment, and warm up with free hot cocoa and coffee while supplies last. Take a free holiday photo with Santa at 222 Market and hear a seasonal classic at our storytelling sessions at the Olympia Ballroom. Take your time, explore downtown and get into the holiday spirit before the parade begins.
2–3 PM | Join us for the Jinglebell Parade: Downtown Olympia
As afternoon rolls around, make your way toward the parade route and get ready to cheer. The LoveOly Jinglebell Parade travels from Cherry Street toward Sylvester Park, filling downtown with music, lights, creativity and holiday cheer. Find a spot along Legion Way for a great view of the action.
4:30 PM | End the Day at the Sylvester Park Tree Lighting: Sylvester Park
After the last parade group passes, follow the holiday glow to Sylvester Park for the day’s grand finale. Gather with fellow holiday revelers as the community counts down to the lighting of the magnificent holiday tree, made possible through the support of the Washington State Department of Enterprise Services.
Join us for a full day of holiday magic, all in the heart of downtown Olympia!
http://tinyurl.com/jinglebellparade2026
