“My name and reputation are very important to me, so I make sure the right product is selected for the environment it is going to be put in,” said Gayle Selden, President and owner of Ed Selden Carpet One in Lakewood. Pride in her name is a natural result when you are the granddaughter of the founder and original owner, Ed Selden.
More than 65 years ago, Ed recognized an opportunity in new home construction in Lakewood and predicted there would be a need for all types of different flooring. Over the years, the business transitioned, pivoted, and expanded to meet ever-changing business environments. At one point, under Gayle’s father, the business moved to a residential remodel operation and then as times improved it expanded again to include providing products to commercial, residential, new construction, and remodels.
According to Selden, “We sell all types of flooring and accessory items including hardwood, tile, vinyl, carpeting and the new luxury vinyl plank that every home improvement television show features.” But Ed Selden Carpet One isn’t just about floors. They can assist with an entire project including clients that are remodeling their home so they can age in place. “These projects are really challenging, but they are also so rewarding.”
Standing behind their wide variety of products and especially their installation is one of the driving tenets of Selden’s business philosophy. “We make sure the customer picks the right product by coming to their home and recommending the right product for their needs,” said Selden.
In a world filled with big box options, it’s nice that shoppers have the option to go in and talk to the owner about their needs. With such a wide range of products, and a willingness to hunt down a client’s wild dream, Selden and her team are good problem solvers.
Selden encourages people to shop local. “When people shop independent, local places they are making a better, brighter impact on their community without spending any extra money.” Through her own community outreach and that of her team, Ed Selden Carpet One exemplifies her belief that a strong community builds a strong business.
Ed Selden Carpet One
edseldencarpetonelakewood.com
BY LYNN CASTLE